Summary: The text discusses the role of impulse buying behavior in consumer psychology and its impact on marketing strategies. Impulse buying is driven by emotions and occurs without much deliberation, leading consumers to make spontaneous purchases. Marketers leverage various techniques like product placement, limited-time offers, and suggestive selling to encourage impulse buying. The phenomenon is influenced by factors such as mood, social influences, and personal habits. Understanding impulse buying behavior helps marketers design effective strategies to capitalize on consumers' spontaneous tendencies and drive sales. By creating a sense of urgency and appealing to consumers' emotions, brands can successfully tap into the impulse buying trend and boost their revenue.