Summary: The text discusses how entrepreneurs are incorporating sustainability into their business models to meet the growing consumer demand for eco-friendly products and services. By integrating sustainable practices, businesses can reduce their environmental impact and attract environmentally conscious consumers. Strategies such as using renewable energy sources, implementing recycling programs, and creating sustainable supply chains are becoming increasingly popular among entrepreneurs who are seeking to differentiate themselves in the market and appeal to socially responsible consumers. This shift towards sustainability is not only driven by consumer demand but also by the need to address pressing global environmental issues such as climate change and resource depletion. Ultimately, businesses that prioritize sustainability are not only benefiting the planet but also gaining a competitive edge in the market by meeting the expectations of an increasingly environmentally conscious consumer base.