Summary: Effective survey planning requires expert advice, careful design, and proper execution to ensure accurate and reliable results. A well-planned survey involves specifying the frame, sampling design, and personnel, as well as pre-testing and pilot surveys to identify potential issues. Statisticians and computer specialists should be involved early in the process to avoid common mistakes and ensure proper data analysis. With the advancement of technology, computers have revolutionized survey analysis, enabling high-powered multivariate statistical analyses, but also requiring more extensive training and expertise.