Summary: The text discusses the role of social media in shaping consumer behavior, particularly in the fashion industry. Social media platforms like Instagram have become influential in promoting products and driving sales through influencer marketing. Consumers are increasingly turning to social media for fashion inspiration and recommendations, often relying on influencers to guide their purchasing decisions. This shift has forced brands to adapt their marketing strategies to leverage the power of social media and engage with their target audience effectively. By collaborating with influencers, brands can reach a larger audience and establish a more authentic connection with consumers. The text emphasizes the importance of social media in driving consumer behavior and how brands can capitalize on this trend to stay relevant in the competitive fashion market.