Summary: The text discusses the increasing popularity of virtual influencers on social media platforms, artificial intelligence-generated entities that engage with followers and promote products. These virtual influencers are created by companies using advanced technology to embody idealized and flawless appearances, leading to their appeal among audiences who find them relatable and relish their authenticity. Brands are leveraging virtual influencers to market their products, using them in influencer campaigns and collaborations to reach their target demographics. Despite concerns about authenticity and ethical implications, virtual influencers are projected to grow in influence and prominence in the influencer marketing landscape, blurring the lines between human and virtual interactions and challenging traditional notions of celebrity endorsements.