Summary: The text discusses the importance of incorporating sustainable practices in the fashion industry, emphasizing the need for reducing its environmental impact. It highlights the detrimental effects of current production methods, such as high levels of water consumption and fast fashion trends contributing to textile waste. The article also outlines various sustainability initiatives being undertaken by fashion brands, including the use of eco-friendly materials, ethical manufacturing processes, and recycling programs. Additionally, the text calls for consumer awareness and support for sustainable fashion brands to drive positive change in the industry and create a more environmentally friendly future.